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Selected Clients | Selected Projects

Our Clients & Projects

We have helped companies like yours with their communication challenges. Our experience with a wide range of media, industries, and audiences provides you with a number of paths to reach your prospects and customers.

For the Outdoor Life Network we described Pro Bull Riding in a few words: "2,000 pounds of raw energy. No steering. No brakes." PanAmSat asked us to make their marketing material more customer-friendly. Advantage Homes asked us to help transform their brochure website into a marketing vehicle that supports their direct mail efforts, then help set up an ongoing internet marketing effort.

We have provided a selected list of clients and projects.

Selected Clients

Our writing, marketing, and internet skills come from years of helping these employers and clients identify, define, and solve their communications challenges:

• Advantage Homes
• American Movie Classics
• Becker + Becker
• Colony Capital
• DoubleClick
• Outdoor Life Network
• Oxford Health Plans
• PanAmSat
• Qume
• Reuters
• SanDisk
• Showtime Event Television
• Showtime Satellite Networks
• Showtime/The Movie Channel
• Sportschannel Los Angeles
• Viewer's Choice
• Weathernews, Inc.
• Wolters Kluwer
• Young & Rubicam

Selected Projects

Here are selected examples of projects completed:

• Brochure (PanAmSat)
• Newsletter (Weathernews)
• Articles (Weathernews)
• Technical Documentation (SanDisk)
• Email Marketing (Advantage Homes)
• Advertising Kit (Outdoor Life Network)
• Speechwriting (Wolters-Kluwer)
• Local Ad Kit (Outdoor Life Network)
• Corporate Communications (Wolters-Kluwer)

Brochure: PanAmSat

Client: PanAmSat

Task: Rewrite brochure copy to market PanAmSat's broadcast service offerings at the 2004 Summer Olympic Games. This task was complicated by the fact that PanAmSat was not a sponsor of the Olympics and was prohibited from using trademarked terminology such as the word Olympics.

Results: Brochure conveys the excitement of the 2004 Summer Games by using non-trademarked terminology synonymous with the Olympics. PanAmSat is presented as the torchbearer for broadcasters because it provides the services that they need to get summer game programming and breaking news to their customers.

PanAmSat Samples: Summer Games Brochure (PDF: 821KB), In Your Space One-Sheet (PDF: 2MB)

Newsletters

Client: Weathernews, Inc.

Task: Write quarterly newsletter geared towards marine clients and prospects.

Results: Conducted interviews with Weathernews' staff, including meteorologists. Performed further research on topics and wrote newsletter copy. Continue to write quarterly marine newsletter on an ongoing basis.

Sample: Marine Newsletter (PDF: 467 KB)

Articles

Client: Weathernews, Inc.

Task: Write three articles monthly for an online newsletter that targets mobile content prospects.

Results: Researched weather-related news reported by the mainstream media. Provide a synopsis of the news and analysis of the media coverage for each article. Also, rate each weather topic as either hot, mild, or cool, depending upon public interest, and provide support for the rating.

Sample: Scroll down to three articles labeled hot, mild, and cool.

Technical Documentation

Client: SanDisk

Task: Write a user guide and create a page design for their new eSansa MP3 player.

Results: Researched peer and competitor documentation to develop the table of contents and page design. Created a page design using Microsoft Word. The design proved popular enough that SanDisk Marketing group used it for other documentation. Used the new product to document how to use the functionality and avoid common mistakes (to help reduce support calls).

Sample: eSansa User Guide

Email Marketing Campaign: Open House

Client: Advantage Homes

Task: Work with their staff to create, send, and measure results for an email marketing campaign that advertised seven new homes they offer. Help build a landing website to support the email campaign. Wrote email and website copy.

Results: Worked with staff to develop email layout then designed and coded the email. Worked with staff who built the landing website. Arranged for an email service provider then managed list creation and delivery. Sent two emails as an A/B split to test subject lines. Emails sent to 1122 people who had provided their email addresses through the company website. Both emails generated a combined unique open rate of 42%, unique click-throughs of 24%; total opens were 72% (from multiple opens) and total click-throughs were 56% from readers (from multiple click-throughs).

Sample: Full-Size Email (PDF: 466KB)

Advertising Sales Kit: 2003 Tour de France

Client: Outdoor Life Network

Task: Asked to write materials for the local advertising sales kit in support of their 2003 Tour de France event.

Results: Wrote copy for the sales presentation, the national promotion planner, local ad sales promotion planner, high speed internet access marketing planner, community affairs planner, and the introductory letter for this kit. In addition, wrote copy for a tri-fold brochure on recreational cycling. Completed all materials on a rush basis. Copy also is used on their affiliate website.

Speechwriting: Open-Publish Keynote

Client: Wolters-Kluwer

Task: Asked to research and write a 45 minute keynote speech (with slides) about customer-driven convergence in online publishing, using case studies.

Results: Worked with senior staff to research, write, and edit a speech with slides in three weeks. The speech was well received by attendees and the speaker was invited to participate in a panel discussion at another conference in late 2003.

Sample: Keynote Speech Sample (PDF: 420KB)

Local Ad Sales Kit: Global Extremes

Client: Outdoor Life Network

Task: Asked to write materials for their local advertising sales kit in support of their Global Extremes: Mt. Everest High Stakes sweepstakes promotion.

Results: Wrote copy and edited the sales presentation, the national and local promotion planners, marketing planner, and the introductory letter for this kit. Copy is also used on their affiliate website.

Corporate Communications Newsletter and Intranet Site

Client: Wolters-Kluwer Legal Tax & Business, North America

Task: Asked to help launch and sustain an internal newsletter to communicate a new company initiative to 6,000 staff in North America, in addition to a companion intranet website.

Results: Researched, interviewed, wrote, and edited a feature article for the first newsletter. Researched articles for the companion intranet website and subsequent issues of the newsletter. Researched and recommended different vehicles to deliver the newsletter, including html, text, Word, and PDF. Worked with graphic designer to present possible page and logo designs.